January has been a month jam packed with inputs and creativity. The design and decor industry has kicked off the year with exhibitions and fairs all over the world, from Hemiltextil to Maison&Objet to imm Cologne; fashion is dwelling into the Big 4, from Milan Men’s Fall/Winter collections to Paris Men’s and Haute Couture for this Spring Summer. But that’s not a wrap, other major moments defined this first month of 2019 and we have found a colour to define it too, outlining the spirit and energy of the upcoming trends to follow.
The name is Icy Blue
Blue is in fact a ‘word’ we all hear plenty of during the first two weeks of January: bloody Monday Blues.
An artifact of modern society, they are the culprit of making us identifying blue with sadness, as much as Walt Disney Pictures movie Inside Out.
Redeeming blue of its melancholic trait, Icy Blue is the colour telling another, reinvigorating, story. Icy Blue is a colour found abundantly in the nordic minimalist aesthetic; the word minimalist is essential to grasp why icy blue is and will be more relevant than ever. Minimalism is in fact the lifestyle promoted by any type of expert, in any field, in the last year or so: the values brought forward as the mottos to stand by in finding a balanced and healthier lifestyle start from regaining a connection with nature as well as the relationship with others. Icy Blue is a colour that helps us take care of ourselves, all in all.
The international catwalks showcased icy blue on streetwear looks as well as on haute couture artful pieces. Craig Green, Undercover and the impalpable constructions of Iris van Herpen have given the soothing tone a new energy.
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Peter Sorg showcased at Imm Cologne amongst the pure talents contest: his rendition of icy blue comes as the 3.0 version of the matt and understated tones of concrete, being able to match perfectly with the natural effect of wood.
Ryan Foote’s range of plates presented at Maison&Objet are inspired by a minimalist aesthetic, Scandinavian tones and bento boxes. He defines icy blue as Blue Jade.
We Live in an Ocean of air – Saatchi Gallery London. An experience that matches the most human side of visitors to the most advanced technologies: We Live in an Ocean of Air at Saatchi Gallery employs breath and heart sensors to track visitors’ real-time breathing: the attempt is to encourage humans to reflect on their interconnection with the organisms that inhabit our planet.
Lady Gaga and Ruby Rose have embraced Icy Blue: ‘A Star is Born’ star was showcasing it at the Golden Globes.
Do you feel inspired by the calming yet energetic notes of Icy Blue? Go on and experiment!