- Birthday: 22.09.1982
- Nationality: British
- Favoured colour: Black
- Motto: Doubt kills more dreams than failure ever will
- Dondup favourite fashion item: Montgomery
If you want something you’ve never had, then you’ve got to do something you’ve never done.
Before I became a photographer, I worked full time as a digital creative director in a variety of Ad agencies in London. During the last few years, I noticed how Social Media was becoming increasingly important within the campaign work I was doing. Simultaneously my personal Instagram account was growing at a steady pace, and I began to get commissioned by big brands i.e. Lonely Planet, Jaguar, and Adidas to create content for them. This got me thinking that perhaps one day I could leave my full-time role to become a freelance commercial photographer working directly with cool brands.
So about 5 years ago, I quit my job and decided to freelance as a creative director which would then afford me the time and flexibility to see If I could make this photography dream a reality.
Fast forward two years and I was lucky to be receiving enough commissioned work to just focus on photography full time.