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How Green is Your Chocolate? As Green as Matcha Tea?


When did it all happen that Japan and chocolate would become words of importance in the same sentence? It is happening for chocolate as much as it happened for wine, and who knows if one day it will be the same story with cheese. It is happening now, as Japan is setting the next big food trend, one that will leave some of you mouth-watering and others utterly appalled at the thought. What is it?

Nestle will soon start selling in Europe green KitKat. Matcha tea green KitKat. And that’s opening a Pandora jar of Asian infused chocolate.

Mass market vs healthy and cute chocolatiers

We started off with KitKat only because we wanted to give you the most blatant proof of how this thing called chocolate is becoming a Japanese affair, despite its lack of traditions related to it, its lack of French maîtres chocolatier and non-arrays of school of pâtissiers.

If after 15 years green KitKat was created in Japan the unusual coloured bar is ready to land in Europe’s mass market, it can only mean green chocolate is going mainstream, and with that we will all be looking at how they work with this matter, or have been working, rather.

In fact, green Kit Kat is not the only way chocolate and Japan are found in the same sentence. There’s a whole luxurious and artistic world behind matcha tea and chocolate to take in visually and finally let your taste buds be surprised by.


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According to data from Euromonitor the sales of chocolate at retail increased by 7 per cent last year, even in a period of time in which the population of the country reduced. Why has chocolate become such a popular food in Japan? Believe it or not, contrary to what the image of chocolate is in Europe, it is for its micronutrients that it has established a name in Japan as a healthy snack.


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A healthy delicacy with a Japanese twist

How do you think a culture linked to the artistic sense of details, to meticulous hands mastering some of the most ancient traditions, even when it comes to the culinary field, has interpreted the art of making chocolate?


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Art made of chocolate

Japanese company Isshindo Honpo has recently launched the chocolates that can embody what the Japanese imprinting means in this industry. A 1/25 million scaled down Japan shaped chocolates; they go by the name Nihon de Chocolat and they come as the first ever mini architectures of this kind. Made from white chocolate, plum and bubu-arare, they surely are a very satisfying treat to indulge with.


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But it hasn’t started in 2019

Back in 2015 Chocolatexture made quite a statement at Maison&Objet in Paris, transforming food into shapes, and what fine, clean shapes they have mastered! In their attempt to use chocolate as a tool to create stunning pieces of handcraft, Japanese/Canadian designer Nendo created 9 different types of chocolate, moulded into 26 mm cubes. Each of the cubes was then modelled to feature hollow interiors or pointed tips as well as contrasting textures, representing in fact Japanese expressions for the word ‘texture’. They are:

‘’tubu-tubu” Chunks of smaller chocolate drops. 
“sube-sube” Smooth edges and corners.
“zara-zara” Granular like a file.
“toge-toge” Sharp pointed tips.
goro-goro” Fourteen connected small cubes.
“fuwa-fuwa” Soft and airy with many tiny holes.
“poki-poki” A cube frame made of chocolate sticks.“suka-suka” A hollow cube with thin walls

‘’zaku-zaku” Alternately placed thin chocolate rods forming a cube.


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