Robyn Rihanna Fenty, here’s the clue to the much-anticipated makeup line launched by Barbados born singer: Fenty Beauty. Rihanna has entered the beauty market in the early 2000s with her stunning image, one that she has changed successfully over the years: but now she is going all in with a bang. She’s fitting a much bigger gap in the market with a line of beauty products studied for all skin complexions: Fenty Beauty is what women of all types of skin were probably waiting for.
Rihanna could only start by looking at herself in the mirror: plump lips and that sun-kissed bronze complexion that make her blinding emerald eyes hypnotize you. Enhancing her skin complexion became her motivation when working on the idea for Fenty Beauty: “making the best of what you’ve got”. A line some of the most famous celebrities have embraced, one that promotes self-acceptance and an ideal of beauty that disapproves of photoshopped flaw-free snaps and red-carpet maniac need of perfection. She has made it clear in an interview: “Diversity and inclusivity are important to the brand. I hope that fans, makeup lovers, and makeup artists feel that”.
If you browse Fenty’s website you will find a range of skin products that Maybelline may be looking at with envy as they have recently come out with Fit Me, a line that can compete in this range of ‘natural beauty’ foundations for all skin complexions. Primers, concealers, blushes and of course a wide range of foundations is what Rihanna has focused on, leaving to lip and eye products an accessory importance. But the star of Fenty Beauty couldn’t be anything other than Rihanna’s edgy aplomb herself: she gives styling tips in her tutorials, she is also the best testimonial for her line, being able to wear her luminizers and highlighters with some of the coolest looks ever seen in and off the red carpet.
20, 40 and even 50 shades: we are not talking about the romantic erotic bestseller but about the range of nuances Rihanna has made available in her collection when it comes to specific skin products “to make skin look like skin.” Now her non-white Caucasian and even the most anaemic colleagues of the like of Nicki Minaj, Björk and Shakira will be inspired by her magic tricks on how to look beautiful and natural with makeup.
Would you call this another of Rihanna’s declaration of independence? She has clearly ‘made thing her own way’ with her latest ‘Consideration’ from the album ‘Anti’:
I got to do things my own way darling
Will you ever let me? Will you ever respect me? No
Do things my own way darling
You should just let me, why you will never let me grow?
Well, if anything, this might be a declaration she is the best at reinventing herself, whether through fashion or channelling her creativity and inner independent personality to other means than singing.