“Difficult to define. Impossible to catalog. Complicated to label. These some of the traits of Rina Sawayama, 27, a singer who explores and expresses, in full, all the facets of being part of the Millennials generation.”
Rina Sawayama. Name and surname to keep in mind, to follow, to remember.
Her single “Where U Are”, 2016, is a sweet melody, a mix between a Style Council style and the sound of the first Everything But the Girl, that softly talks, tells, and sings, thanks to words and visuals, about the digital-IRL (In Real Life) phase shift, typically millennial.
Rina is in video.
Sensual guitarist with a lot of attitude and glitter – bowiani glam look.
A girl boxed in the walls of a cage-bedroom, whose only ways out are represented by a smartphone and a laptop.
Where U Are, precisely.
Question “from and to” the millennial generation.
In the “Cyber Stockholm Syndrome”, Rina tackles a not very common theme in “light” music songs: the Stockholm syndrome. Kidnapped. Kidnappers. Violence. Aggression. Love. Submission. Victim. Executioner. Alliance.
Here Rina sings, still with her long hair, bright orange.
The time when she released her “poptastic” mini-album titled RINA. October 2017.
At the beginning of 2018, Rina cuts her hair, exhibiting her new path. And a new color. Cherry red.
So we see her in the new single and in the new video, Ordinary Superstar.
This video recalls the 80s glam stars in Tokyo.
Rina Sawayama is a strange character.
She seems innocent and delicate.
Instead, she is absolutely dedicated and calculated.
She knows that she must make the most of every opportunity that is given to her. So she prepares with meticulous professionalism all her “media outlets”, with the aim of “making people talk about her”, proposing something strange, that makes “noise” on social media.
Moreover, she says, “if people pay a ticket to see me, I have to offer them something unforgettable”.
And she also knows that for her generation the moment of a complex turn has arrived.
Our idols, people like Justin Timberlake, are experiencing a moment of crisis. So, now, who will we relate to? Has the time come for “us millennials” to become the new point of reference?
How shall we behave, therefore, asks Rina Sawayama, from here on?
The 27-year-old Japanese, raised in London, replies to her own question with something that sounds like a possible “Millennials Mantra”:
Ask Questions. Experience a lot of things. Make Mistakes.
Over and out.