Culture

Ultra Violet leading the way to Living Coral, Pantone colour of the year 2019

12.12.2018

If 2017 was the Year of Greenery, a very intense type of green symbolising new beginnings and with a revitalizing power, 2018 has been the year of Ultra Violet. Now we have just heard that 2019 will be the year of living coral, a hue that screams summer and ‘welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits’’.

 

View this post on Instagram

 

A post shared by PANTONE (@pantone) on

Among the joyful pursuits that Living Coral symbolizes, travel tops the list – often creating experiences that enable human interaction and social connection.

– Pantone

 

View this post on Instagram

 

A post shared by PANTONE (@pantone) on

With a look back at 2018 we looked at trend confirmations and brought you what Pantone Ultra Violet has been representing over the past year through different interpretations in art, music and fashion.

Pantone Ultra Violet ‘communicates originality, ingenuity, and visionary thinking that points us toward the future’ – Pantone

 

View this post on Instagram

 

A post shared by PANTONE (@pantone) on

"beyond violet"

The name Ultra Violet of this hue derives from the Ultraviolet rays, which translates the latin word ‘ultra’ into ‘beyond’

A colour that did go beyond, according to different declinations.

In music it was indeed the visionary thinking of icons of the likes of Prince, David Bowie and Jimi Hendrix that made of Ultra Violet and some of its shades Pantone’s symbol of their originality, individuality and ultimately it identified their talent.

 

View this post on Instagram

 

A post shared by Throwback Lounge (@throwbacklounge1) on

The mind of a violet

But as contrasting as they can possibly seem, there are two personalities to Ultra Violet: one of freedom of expression, limitless and without social boundaries. In 2018 Ultra Violet has been associated with mindfulness practices, a trend we like to call ‘healing’: not only meditation, yoga and life coaching.

 

View this post on Instagram

 

A post shared by Hidrate Spark (@hidratespark) on

Ultra Violet in 2018’s fashion

2018’s fashion has been all about bringing back the 80s, 90s and the 00s and if there’s one thing all these great eras have in common is the abundance of vibrant colours, from prints to neon colours. On  a style point of view 2018 has also been all about streetwear, and with that we most likely mean luxury streetwear.

 

View this post on Instagram

 

A post shared by PANTONE (@pantone) on

Visionary British designer Gareth Pugh has turned Jazelle into avant-garde in an ultra violet pinstriped dress with oversized bell sleeves, matching the hue with one of Pantone’s other favorites, Millennial Pink

 

View this post on Instagram

 

A post shared by ..:::..::..::jazZELLe::.::..:. (@uglyworldwide) on

Light is UltraViolet in art

The most obvious place where to be looking for Ultra Violet as 2018’s champion was art, in particular light installations. Ultraviolet rays are invisible to most humans. Ultraviolet as a colour is instead one of the most stimulating inputs the human eye can see. A transformed  Guggenheim sees James Turrell interpretation of the iconic rotunda. he captions his work Aten Reign with ‘In a way, light unites the spiritual world and the ephemeral, physical world.

 

View this post on Instagram

 

A post shared by Guggenheim Museum (@guggenheim) on

Light Installation @ De Vere Canary Wharf

 

View this post on Instagram

 

A post shared by Rey Canlas, Jr. (@reycanlasjr) on

Light Installation@Vistamare, Benedetta Spalletti

 

View this post on Instagram

 

A post shared by Vistamare (@galleria_vistamare) on

Objects of design beyond future

Incorporating the colour Ultra Violet into your home can seem a tricky operation, but truth is, the right design object embodies all its futurist essence as well as its peaceful side.

Venus et Fleur 

The real roses that last a year created  a limited collection in this tone: it probably embodies all the energy and relaxing note of Ultraviolet.

 

View this post on Instagram

 

A post shared by PANTONE (@pantone) on

Busk+Hertzog

The armchair is the epitome of relaxation in the Ultra Violet version.

 

View this post on Instagram

 

A post shared by Softline Denmark (@softlinefurniture) on

OTTOs.

To add a touch of colour to your home with an ensemble in Ultra Violet.

 

View this post on Instagram

 

A post shared by Paola Lenti Buenos Aires (@paola_lenti_ba) on