In its ninth edition, Vogue Fashion’s Night Out in Milan, signed by Vogue Italia, this year will be renewed and even bigger, also changing its name. On September 14th Vogue Fashion’s Night Out will be Vogue For Milano, day dedicated to the culture of fashion.
VFNO 2017 will take almost a full day, with after-hour events that will bring the fashion world closer to the great public. This evolution has been a natural passage to enthusiastically affirm the fashion Made in Italy, of which Milan is certainly the perfect ambassador.
To fully enjoy the show of fashion, Vogue For Milano 2017 offers a program of exhibitions, video projections, meetings, parties and live concerts to express fashion directly and get in touch with Vogue’s world through photography, words and music.
There will be hundreds of shops involved, including the most important fashion brands and the most exclusive boutiques on the streets of the city center: from via Montenapoleone to via della Spiga, from via Manzoni to corso Venezia, corso Genoa course and corso Vittorio Emanuele, the streets of Brera and corso Como, but also Porta Nuova and piazza Gae Aulenti.
There will be some special initiatives during Vogue For Milano 2017, with exclusive appointments organized in collaboration with the main sponsors of the initiative. Among these is Nivea’s initiative at Palazzo Morando, in via Sant’Andrea 6 in Milan, during Vogue Fashion’s Night, which will present the new limited edition of Invisible for Black & White deodorants realized in collaboration with the brand CO|TE, with its eye-catching black and white graphics.
Official drink of Vogue Fashion’s Night Out this year, Martini will delight us with a special project, #sharinghappytimes, realized in collaboration with Vogue Italia to celebrate the young talents of Italian photography who were asked to give their interpretation of the new Martini cocktails of the summer of 2017 through their own images. The best shots taken at the Terrazza Martini in Piazza Diaz will be the protagonists of a photographic exhibition that will be set up during VFNO at Palazzo Morando on September 14th from 7pm.
The proposed initiatives will be numerous and the approach of the event will once again be democratic and thus open to anyone who wants to discover and live intensely the engaging experience related to fashion, art and shopping. The charity vocation of the event remains unchanged: this year the revenues will be donated for the requalification of Lorenteggio’s municipal market. In particular, the covering of the market’s platform designed by Architect Renzo Piano will be realized, in order to make the most out of the area of aggregation of the neighborhood in a multifunctional way with cultural and social initiatives even during the winter.