We’re All Princesses! The Return Of The Tiara

24.04.2019 | By PAOLO BOCCHI

It’s official: the tiara is back. From Chiara Ferragni to Adwoa Aboah, a new generation of queens is here, and they’re all about sporting this neglected jewel, now revived and back for a new season of popularity.

It’s tiara time, then; whether it be in the traditional princessy form or contemporary deconstructed design.


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Who can wear a tiara, today?

Also: who can afford a tiara, today?

But, most importantly: why wearing a tiara, today?

Well, there are multiple reasons.

One thing is for sure, though: the unquestionable return of the tiara.

Rocked on catwalks, in royal occasions, at debutante balls; and in everyday life, too, for work purposes or at a friends’ night, or simply sported around the streets of the cities where elegance and style belong: New York, Paris, Milan.

Tiaras on, then. Today, the tiara is no longer seen as a show-off accessory, or at least not only. People buy it more and more often as a design piece and rock it around riding a new trend that combines jewelry and design, according to new expressive formulas. Thus creating new communication patterns in the fashion language. If once tiaras used to flourish as exclusive items on the heads of demanding queens, now things are different and it is rather nonchalantly that the queens of our time sport them around: Chiara Ferragni, Adwoa Aboah, Greta Bellamacina, Kelly Osbourne, Amandla Stenberg.


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In other words, Napoleon’s majestic gift for his beloved Josephine – chosen for its shape, reminiscent of age-old symbols of power from Ancient Greece and Caesar’s Rome (laurel wreath) – has changed its skin yet remaining the same, after living through a long period of crisis that saw its international, cross-class ban.

Speaking of France again, we can’t help recalling how many heads (and tiaras) were made to roll during its Revolution. The tiara reached the verge of extinction more than once, between the two wars (and later, in times of economic depression), compounded by some recent fashion diktats.

Yet, here it is.

Healthier than ever!

And the demand for this formerly unpopular item is constantly growing.


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A tiara, today, can cost 300,000 to over 1 million euro: a dizzying amount of bucks, no doubt; but, truth be told, these fashionable design items are now manufactured following some sort of Deconstructionist principles. A tiara, today, comes as a modular assembly of multiple pieces: necklace, brooch, bracelet; which can be put back together and worn as a headdress, then of course separated again and brought back to their individual purposes. A solution based on a “value for money” perspective, that’s actually praiseworthy: maximizing the item purpose for a smarter investment.


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Just like their royal predecessors, today’s tiaras are 100% handmade; crafting a single piece can take up to two years, based on the degree of difficulty and on the customer’s requests.

Right from the start, the purchaser has an active part in the design/project.

A tiara is a customized combination of wishes, colors, gems; a combination that brings about something beyond a simple jewel, design item or historical reminiscence.

A tiara is a symbol.

And what it represents is up to the wearer.

After all, we’re all princesses.

Aren’t we?


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